Ensure your flyer is noticed with a memorable or unusual headline. Popular titles contain one or more of these words: Easy, The Secrets to, Unlock, Finally, Insider, Time Sensitive, How to, Free Bonuses, Now You Can, Discover, Proven.
The headline and body of text can’t be too long as space is limited. You still need to get your point across and provide all of the details without giving people an essay to read.
Make sure the text is light and easily digestible and is properly spaced with line breaks or bullet points. Using a bold font for key information can help it ‘pop’ and grab the audience’s attention, however, text that is all in capitals can be hard to read.
Refer to the audience as “you” or “your” as people take more notice when it feels like they are being spoken to directly. Get the reader interested and let them know what the benefits will be to them. Including testimonials from clients serves as proof that you’re as good as you say you are and encourages new business.
The audience should clearly understand what it is that you intend them to do after seeing your flyer. Buy a product, sign up for a service, visit your website, enter a competition or something else entirely? Don’t leave any room for ambiguity. Use active rather than passive language such as “call today” or “act now”.
As well as being clear, your call to action needs to be somewhere it’s going to be noticed. Don’t let it get mixed up with other text. It either needs to be at the end of the copy, or in a separate place altogether.
In terms of what you should say, urgency is key. By mentioning a time limit or limited supply, you’re adding a bit of pressure which can encourage someone to sign up, make that purchase or give you a call.
Include your contact details, such as website, phone number, social media handles, etc. to give the audience a quick way to contact you. You can also score some quick social wins such as new followers, shares, engagements, etc. by providing your social handles.
It goes without saying that a flyer should be on brand. Use brand colours and typeface to ensure consistency, and make sure to include your logo to raise with brand awareness.
Colours and striking graphics will liven up a flyer, unless of course you’re going for something black and white to stand out. However, be careful this doesn’t look tacky and like you couldn’t afford to print it in colour! Pick a theme and stick with it.
Including one image instead of a few smaller ones not only makes a bigger impact, it also makes the flyer look less cluttered. Many people will be drawn in by the image and/or colour over the text, so make sure it’s eye-catching if you want to stand a chance of your audience reading what you’re saying.
If you have a lot to include, use boxes, borders, and areas of contrasting colours on the flyer whilst leaving some white space to make certain elements stand out and to make the flyer easy to read.
Whilst the more important information should definitely go on the front side of the flyer, don’t forget about the back as it provides extra space to showcase yourself to your audience. If it's done properly, a double-sided flyer can double your promotional power.
Ideal information for the back of a flyer would be a price list, menu, FAQ section, map or schedule, or perhaps a coupon that can be used at your business.
Make sure the information on the back doesn’t compete with what’s on the front and make sure it’s still on brand for consistency. The other side shouldn’t look like a whole new flyer altogether.
A mistake can send your audience’s attention elsewhere and they’re likely to abandon the flyer or walk away. It’s vital to proofread the flyer and double check fonts, font sizes, colours, etc. Check and double check contact details to avoid losing an interested party.
It’s also worth getting a second opinion from someone else. What do they think of the flyer? Does it get your point across? Does it stand out? Peer feedback can be invaluable.
If you’re ready to have your flyers designed and/or printed, don’t forget to get a quote with us today by filling out the online form on our website, or by contacting us.