With Valentine’s Day around the corner, we’ve taken a look at some of the best Valentine’s Print campaigns, from the cute, to funny, to the risqué. Many think print is dying out due to the rise of digital media, however, there’s plenty of research to suggest that print is still very much alive and is a great marketing resource.
For example, a study discovered that, as well as increasing positive feelings toward a brand, some print ads can even be impactful enough to implant a false memory in the brain.
Another study showed that brand recall was 70% higher in participants reading print compared to digital. Neuroscience research shows that paper-based content and ads offer special advantages in connecting with our brains with print advertising offering maximum sensory appeal. Print offers the ability to deliver rich, vivid images along with tactile stimuli.